The Plastic Bag Free Kerava project was started in November 2018, receiving a great deal of publicity both in Finland and abroad. “The Plastic Bag Free Kerava project is a wonderful application of the idea ‘Think globally – act locally’, by informing the townspeople about the options available.” The bag asks you when you will become plastic “Consumers want to use sustainable alternatives, as long as they are made aware of them,” says Esa Torniainen, CBDO & Co-Founder of Paptic Ltd. The innovation was originally created in response to the increase of plastic waste in oceans, which has become a serious environmental threat. It is sturdier than a paper bag, and the material is also water-resistant. Ultimately, the bag made of the Paptic material can be recycled as cardboard. The accompanying text asked them to fold it up in their coat pocket and use it repeatedly – and thus contribute to making a better future. This week, residents of Kerava found in their post boxes a light-coloured bag the size and feel of a paper carrier bag. Its partner in the project is the Finnish Paptic company, whose innovative wood-fibre material was developed to replace plastic bags and packaging plastics.
The town of Kerava wants to be the first town free from plastic bags in Finland and Europe.
The town now wants to become famous for being ecological. The Kerava landmark is its railway station, built of wood in 1878.
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